Which of the following is not a property that segments ideally should possess?
A)Identifiable
B)Sizable
C)Defensible
D)Accessible
E)Actionable

Question

Quizplus · Accepted Answer

"Defensible" is not typically listed among the ideal properties of market segments. Ideal market segments should be Identifiable (A), Sizable (B), Accessible (D), and Actionable (E), meaning the segment can be clearly defined, is large enough to be profitable, can be reached through marketing efforts, and can be effectively targeted with a marketing mix. "Defensible" does not relate to the segmentation process but rather to competitive strategy and the ability to protect a market position.

Which of the Following Is Not a Property That Segments