Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient.One approach to reduce this problem is to narrow the list of those countries that might be examined by grouping prospective markets into _____ countries.
A)financial categories for
B)clusters of homogeneous
C)clusters of heterogeneous
D)dissimilar qualifiers for
E)statistical tracts for

Question

Quizplus · Accepted Answer

Grouping prospective markets into clusters of homogeneous countries allows companies to efficiently analyze and understand markets that are similar in various aspects, such as culture, economic status, or consumer behavior, thereby reducing the complexity and scope of marketing research needed.

Given the Sheer Number of Countries in Which Many Companies