With respect to properties that an international market segment should ideally possess, the _____ property is important (for market segmentation to be meaningful) when effective marketing programs involving the 4 Ps can be developed to evoke the desired response from the target segment.
A)measurable
B)sizable
C)responsive
D)accessible
E)actionable

Question

Quizplus · Accepted Answer

The "actionable" property is crucial for market segmentation because it ensures that the segment identified can actually be targeted and served with effective marketing programs that involve the 4 Ps (Product, Price, Place, Promotion), leading to the desired response from the target audience.

With Respect to Properties That an International Market Segment Should