Question 1

_______________________ refers to the complex of nonverbal communication mechanisms that people use to get a message across.

Accepted Answer

The term "silent language" refers to the nonverbal communication mechanisms used by people to communicate a message. This can include gestures, facial expressions, body language, and tone of voice.

Question 2

An example of a religious taboo that might affect a company's marketing mix is:

Accepted Answer

In some religions, consuming pork and/or beef is considered taboo. Therefore, offering these items on a restaurant menu could potentially offend members of certain religious groups and negatively affect the company's marketing mix.

Question 3

_______________ refers to the ideas and perceptions that a culture upholds in terms of beauty and good taste.

Accepted Answer

Aesthetics refers to the study of beauty and the principles that guide what is considered aesthetically pleasing. It is closely related to art and design and plays a significant role in shaping cultural values and norms regarding beauty and good taste.

Question 4

As a communication medium, language has two components: spoken language and _________________ language.

Accepted Answer

The missing component of language is the silent or written language.

Question 5

All of the following would be issues to consider when marketing in an Islamic framework EXCEPT:

Accepted Answer

Issues related to excessive profits being turned over to stockholders are not unique to marketing in an Islamic framework and are a general business consideration. The other options are specific considerations that must be taken into account when marketing in an Islamic framework.

Question 6

Probably the most critical expression of social interactions is the concept of:

Accepted Answer

The answer of Probably the most critical expression of social...

Question 7

Careless translation of advertising slogans or product labels leads to:

Accepted Answer

Careless translation can result in language blunders, which can be embarrassing and damaging to the reputation of the company or product. This can lead to negative publicity and a loss of customers.

Question 8

Taking fasting habits into account when designing a company's marketing mix would be an essential in which of the following cultural environments?

Accepted Answer

Islamic culture includes fasting during the holy month of Ramadan, which can impact consumption patterns and product promotion strategies.

Question 9

In numerous Asian countries, the ancient ____________ philosophy feng shui (wind- water) plays an important role in the design and placement of corporate buildings
And retail space.

Accepted Answer

Feng shui is an ancient philosophy originating in China, and is most commonly associated with Chinese culture.

Question 10

If your company were to employ male salespeople and they needed to get access to female shoppers, which of the following countries would this become the most
Difficult?

Accepted Answer

In Saudi Arabia, strict gender segregation and modesty laws make it difficult for male salespeople to interact with female shoppers. In public spaces, women must be covered head-to-toe and are often accompanied by male relatives. Outside of the workplace, men and women are generally not allowed to socialize or interact in a straightforward manner. This makes it challenging for male salespeople to connect with female shoppers in Saudi Arabia.

Question 11

Edward Hall identified five distinctive types of silent languages that are:

Accepted Answer

The answer of Edward Hall identified five distinctive types of...

Question 12

In which of the following countries would an ad campaign emphasizing that more shaving is good have difficulty being accepted?

Accepted Answer

In Iran, cultural and religious norms often emphasize modesty and discourage practices like shaving for women, making an ad campaign promoting more shaving less likely to be accepted.

Question 13

Membership groups are those groups that:

Accepted Answer

Membership groups are groups that people belong to, such as a professional association or a social club. They may or may not require dues or have exclusive criteria for membership, but the defining characteristic is that individuals are members of the group.

Question 14

The consumer research literature identifies three kinds of reference groups:

Accepted Answer

The three kinds of reference groups identified in the consumer research literature are membership groups (to which a consumer belongs), anticipatory groups (to which a consumer aspires to belong), and dissociative groups (to which a consumer does not want to belong). These are also referred to as aspirational groups and avoidance groups, respectively. Local, global, and legal groups are not recognized categories of reference groups, and while friendship groups may be considered a type of membership group, it is not one of the three categories specifically identified in the literature.

Question 15

__________________ drive(s) the holiday calendar in many countries.

Accepted Answer

Many holidays are linked to religious traditions and observances, such as Christmas, Hanukkah, and Ramadan. These holidays are driven by religious beliefs and practices, making religion the most important factor in determining the holiday calendar.

Question 16

A Los Angeles radio contest targeting Hispanic families offered two tickets to Disneyland. The contest failed because the station forgot about the effect of
______________________ on the Hispanic culture.

Accepted Answer

The station forgot about the effect of the extended family on the Hispanic culture. In Hispanic cultures, the extended family plays a significant role in decision-making and leisure activities, so offering only two tickets to Disneyland for a family-oriented contest may not appeal to or be practical for many Hispanic families.

Question 17

The role of women in society is sometimes largely driven by local _____________.

Accepted Answer

Local cultural and religious practices can heavily influence the role of women in society. For example, in conservative religious societies, women may be expected to primarily serve in domestic roles and have limited opportunities for education and employment outside of the home.

Question 18

According to the text, religions embrace three elements:

Accepted Answer

The text states that religions embrace three elements: "explanation, a standardized organization, and moral rules of good behavior."

Question 19

________________ is often described as the most important element that sets human beings apart from animals.

Accepted Answer

Language is often described as the most important element that sets human beings apart from animals as it enables us to communicate complex ideas, thoughts, and emotions, and to create and maintain cultural traditions and knowledge. While some animals are able to communicate using simple vocalizations or gestures, human language is unique in its complexity and flexibility, allowing for an incredible range of expression and creativity.

Question 20

A technique such as ________________________ is used to sort out the differences when translating a company's documents into other languages.

Accepted Answer

Back translation is a technique used in translating documents from one language to another. It involves translating a document from the source language to the target language, and then translating it back to the source language by a different translator who has not seen the original document. This helps identify any discrepancies or inaccuracies in the initial translation and improves the overall quality of the translation.

Quiz 4: Global Cultural Environment and Buying Behavior