Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.
A) multinational marketing
B) consumer marketing
C) gray marketing
D) expansion marketing
E) import marketing

Question

Quizplus · Accepted Answer

Multinational marketing involves a company operating in multiple countries with different marketing strategies tailored to each country's specific market. It differs from global marketing, which involves using the same marketing strategy across all countries. Therefore, multinational marketing is the missing type that completes the evolution of global marketing.

Five Types of Marketing That Have Led to the Evolution