If a company were to standardize its product groups within a region (for instance, Western Europe), the company would be characterized as taking a ___________
Orientation to its planning activities.
A) bicentric
B) polycentric
C) geocentric
D) concentric
E) regiocentric

Question

Quizplus · Accepted Answer

Regiocentric orientation is when a company standardizes its product groups within a particular region while still remaining responsive to local consumer preferences. This allows for cost savings through standardization but also acknowledges the need for adaptation to local markets.

If a Company Were to Standardize Its Product Groups Within