As a company's market share in a number of countries reaches a certain point, it becomes important for the company to defend its position vis-à-vis local
Competition. This is an example of _____________________ orientation.
A) geocentric
B) regiocentric
C) ethnocentric
D) egocentric
E) polycentric

Question

Quizplus · Accepted Answer

The situation described refers to a company operating in multiple countries and defending its market share against local competition, which aligns with a polycentric orientation. A polycentric orientation emphasizes adapting products and marketing strategies to local cultures and tastes, and relies on local managers and decision-makers to lead operations in each country.

As a Company's Market Share in a Number of Countries