A market segment is a subset of a larger market of people or organizations who will respond similarly to a marketing mix.

Name: A market segment is a subset of a larger market of people or organizations who will respond similarly to a marketing mix.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A market segment is exactly defined as a particular group of customers with similar needs, characteristics or behaviors that a company tries to reach through marketing efforts.

A Market Segment Is a Subset of a Larger Market