Standardized global marketing is the strategy employed by global companies that define their markets narrowly.

Name: Standardized global marketing is the strategy employed by global companies that define their markets narrowly.
Brand: Quizplus
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Question

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Standardized global marketing is the strategy employed by global companies that define their markets broadly, not narrowly. This involves developing a standardized marketing mix that can be applied across all markets, with little or no variation.

Standardized Global Marketing Is the Strategy Employed by Global Companies