________ is the process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs.
A) Market penetration
B) Market liquidity
C) Market segmentation
D) Market capitalization

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This helps companies to better understand and target specific subsets of consumers, and tailor their marketing messages and product offerings to these groups. Market segmentation can be based on a variety of factors, including demographics, psychographics, behavior, and geography.

________ Is the Process of Subdividing a Market into Distinct