An international retail giant chooses women between the ages of 17 and 35 in European countries as the target market for a new line of fashion apparel that it plans to launch soon. Which of the following types of segmentation is the company using?
A) behavioral segmentation
B) benefit segmentation
C) psychographic segmentation
D) demographic segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation is based on dividing the market into different groups based on demographic variables such as age, gender, income, education, etc. In this case, the company has chosen women between the ages of 17 and 35 in European countries as their target market, indicating that they have used demographic segmentation.

An International Retail Giant Chooses Women Between the Ages of 17