________ involves categorizing consumers in terms of user status and usage rates.
A) Demographic segmentation
B) Benefit segmentation
C) Behavior segmentation
D) Geographic segmentation

Question

Quizplus · Accepted Answer

Behavior segmentation involves categorizing consumers based on their behavior, such as user status (non-users, potential users, first-time users, frequent users, etc.) and usage rates (light, medium, heavy users). Demographic segmentation (A) groups consumers based on age, gender, income, etc. Benefit segmentation (B) segments consumers based on the benefits they seek from a product or service. Geographic segmentation (D) categorizes consumers based on their location.

________ Involves Categorizing Consumers in Terms of User Status and Usage