Which of the following is true of concentrated global marketing?
A) It involves devising a marketing mix to reach multiple segments of the global market.
B) Companies that use it try to attain worldwide depth rather than national breadth.
C) Companies that use it attain lower production costs and greater sales volume.
D) It calls for extensive distribution in the maximum number of retail outlets.

Question

Quizplus · Accepted Answer

In concentrated global marketing, companies focus their efforts and resources on a few select markets or regions rather than trying to reach the entire global market. Therefore, they aim for worldwide depth, rather than national breadth. This approach allows companies to tailor their marketing mix to the specific needs and preferences of the target market, leading to better sales and profits overall.

Which of the Following Is True of Concentrated Global Marketing