Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) consists of status-conscious and ambitious Europeans, many of whom are business professionals, who use conspicuous consumption to communicate their success to others?
A) Successful Idealists
B) Comfortable Belongers
C) Affluent Materialists
D) Disaffected Survivors

Question

Quizplus · Accepted Answer

The segment described fits the characteristics of Affluent Materialists, who are defined as wealthy consumers who use their money to acquire expensive status symbols to display their success and social status to others.

Which of the Following Segments Labeled by D'Arcy Masius Benton