Which of the following segments labeled by Backer, Spielvogel & Bates Worldwide (BSB) consists of young people with a median age of 31 who live hectic lives, are driven to achieve success, and are materialistic pleasure seekers for whom time and money are in short supply?
A) Achievers
B) Traditionals
C) Adapters
D) Strivers

Question

Quizplus · Accepted Answer

This segment is labeled as "Strivers" by BSB which fits the description of young people with a median age of 31 who are driven to achieve success and are materialistic pleasure seekers. The other segments, Achievers, Traditionals, and Adapters, do not specifically fit this description.

Which of the Following Segments Labeled by Backer, Spielvogel