According to Y&R's psychographic segmentation study, which of the following groups of customers is likely to include managers or professionals who frequently travel and dine out?
A) Transitionals
B) Aspirers
C) Mainstreamers
D) Succeeders

Question

Quizplus · Accepted Answer

The group of customers likely to include managers or professionals who frequently travel and dine out are Succeeders, according to Y&R's psychographic segmentation study. Succeeders are described as successful, career-driven individuals who prioritize luxury and quality in their purchases and leisure activities.

According to Y&R's Psychographic Segmentation Study, Which of the Following