Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) is concentrated in high-crime, urban inner-city neighborhoods and tends to be either resentful or resigned?
A) Affluent Materialists
B) Successful Idealists
C) Disaffected Survivors
D) Comfortable Belongers

Question

Quizplus · Accepted Answer

The segment labeled "Disaffected Survivors" is concentrated in high-crime, urban inner-city neighborhoods and tend to be either resentful or resigned. This information is provided in the question itself, as well as in the DMBB segmentation system. The other segments listed do not match this description.

Which of the Following Segments Labeled by D'Arcy Masius Benton