Creating global brands requires a different kind of marketing effort than to create one or two national brands.

Question

Quizplus · Accepted Answer

Creating global brands requires a more extensive and diverse marketing effort as it involves reaching out to a wider audience from different cultural backgrounds and catering to their specific needs and preferences. Additionally, global brands need to establish a consistent and recognizable brand image across various countries and regions. This requires a greater investment in advertising, research, localization, and brand building activities.

Creating Global Brands Requires a Different Kind of Marketing Effort