Repositioning existing brands is simpler than creating a new brand in a global market.
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Q8: International products are exclusively offered in global
Q9: Intangible product attributes do not play a
Q10: A national product is offered in a
Q11: Unit cost of a product is directly
Q12: A product saturation level is the percentage
Q14: Creating global brands requires a different kind
Q15: A global product is considered as a
Q16: A product could be a tangible object
Q17: Organizations must ensure that its products are
Q18: "Transformation advertising" describes advertising that seeks to
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