Unit cost of a product is directly related to the production volume.
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Q6: Exploiting a particular feature, benefit, or attribute
Q7: Marketing of high-touch products requires more emphasis
Q8: International products are exclusively offered in global
Q9: Intangible product attributes do not play a
Q10: A national product is offered in a
Q12: A product saturation level is the percentage
Q13: Repositioning existing brands is simpler than creating
Q14: Creating global brands requires a different kind
Q15: A global product is considered as a
Q16: A product could be a tangible object
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