Which of the following actions should a global marketer consider to counter the country stereotyping problem in global markets?

Question

Quizplus · Accepted Answer

Developing an international image can help counter country stereotyping problem in global markets. This can be done through creating a brand identity that highlights the global nature of the company and its products, leveraging positive aspects of the company's home country while avoiding negative stereotypes, and emphasizing the company's commitment to diversity and inclusion. Exporting products without modifications or selling products at below-market prices may not address the underlying stereotype issue and may have negative impacts on profitability. Restricting production to the home country may limit market access and opportunities for growth.

Which of the Following Actions Should a Global Marketer Consider