Countries pursuing the ________ strategy sell the same product with the same promotional appeal as used in the home country, in world-market segments.

Question

Quizplus · Accepted Answer

The strategy described is the Dual Extension strategy, which entails selling the same product with the same promotional appeal in world-market segments as used in the home country. This strategy is appropriate for companies that believe their product will be successful overseas without any modifications, and that their promotional messages can be universal.

Countries Pursuing the ________ Strategy Sell the Same Product with the Same