How is a global brand different from a global product?
A) A global brand can be made a global product, whereas a global product cannot become a global brand.
B) A global brand's market positioning is different when compared to that of a global product.
C) A global brand's strategic principles are fundamentally different from those of a global product.
D) A global brand carries the same name and image from country to country, whereas a global product does not.
Correct Answer:
Verified
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