Dual extension is the best approach to international and multinational marketing.

Name: Dual extension is the best approach to international and multinational marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The effectiveness of a dual extension strategy in international and multinational marketing depends on the specific context, including the product, market, and cultural differences. There is no one-size-fits-all approach, and strategies like adaptation or a mix of extension and adaptation might be more effective in certain situations.

Dual Extension Is the Best Approach to International and Multinational