Dual adaptation is essentially a combination of the product extension/communication adaptation and product adaptation/communication extension approaches.

Name: Dual adaptation is essentially a combination of the product extension/communication adaptation and product adaptation/communication extension approaches.
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Question

Quizplus · Accepted Answer

Dual adaptation involves adapting both the product and communication strategies to suit the local market, which is a combination of the two approaches mentioned.

Dual Adaptation Is Essentially a Combination of the Product Extension/communication