High-touch products may have a global appeal by virtue of their country of origin.

Question

Quizplus · Accepted Answer

High-touch products, which are products that require a significant amount of human interaction during the production process, may have a strong cultural association with their country of origin. This cultural association can make the products appealing to consumers around the world, even if they are not familiar with the specific product or brand. Examples of high-touch products include luxury goods such as Italian leather handbags or French wines.

High-Touch Products May Have a Global Appeal by Virtue of Their