Which of the following statements is true about global marketing?
A) Marketing practices must vary between different market segments.
B) Customers and markets across regions are considered similar.
C) Transferring irrelevant experience between markets may be beneficial.
D) Marketing initiatives cannot include more than one marketing mix element.

Question

Quizplus · Accepted Answer

Marketing practices must be adapted to different market segments due to variations in culture, economic conditions, and consumer behaviors across different regions. This customization ensures that marketing strategies are effective and relevant to each specific market.

Which of the Following Statements Is True About Global Marketing