In a(n) ________ international company, foreign operations are viewed as being secondary or subordinate to domestic operations.
A) ethnocentric
B) concentric
C) polycentric
D) regiocentric

Question

Quizplus · Accepted Answer

In an ethnocentric international company, the company's home country is considered superior and foreign operations are viewed as secondary or subordinate. This means that decision-making authority is centralized at the headquarters and the company's products and services are tailored to suit the needs of the home country, with limited adaptation for foreign markets.

In A(n) ________ International Company, Foreign Operations Are Viewed as Being