Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.
A) regiocentric
B) polycentric
C) concentric
D) ethnocentric

Question

Quizplus · Accepted Answer

In this case, Levy Inc.'s management orientation is ethnocentric because the company is using the same marketing mix that worked in the United States for the Asian market without adapting it to the local culture or needs.

Levy Inc, a U