Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________.
A) concentric
B) polycentric
C) regiocentric
D) geocentric

Question

Quizplus · Accepted Answer

Latour Boutiques adopts a regiocentric orientation by treating each section within the European Union as a unique market with an integrated marketing strategy, but then exports its products to other world markets without modifications, indicating a regional focus.

Latour Boutiques, Which Is Based in Europe, Views Each Section