Which of the following statements is true of a polycentric company?
A) Its orientation is based on a belief in home-country superiority.
B) Its marketing management is decentralized.
C) It's generally referred to as a domestic company.
D) It views foreign operations as being secondary to domestic operations.

Question

Quizplus · Accepted Answer

The statement that is true of a polycentric company is that its marketing management is decentralized. This means that decision-making power is delegated to local managers in foreign markets, rather than being centralized at the home office. Polycentric companies are known for being more adaptable to local market conditions, as local managers have a better understanding of the market than foreign headquarters. This differs from ethnocentric companies, which believe in their own home-country superiority and make decisions centrally at headquarters.

Which of the Following Statements Is True of a Polycentric