Which of the following statements is true about the strategic concept of marketing?
A) Its objective is to maximize stakeholder benefits.
B) It has a product-centric marketing focus.
C) It emphasizes marketing from a company-centric paradigm.
D) Its focus is only on consumers and not their societies.

Question

Quizplus · Accepted Answer

The objective of the strategic concept of marketing is to maximize stakeholder benefits, which includes not only customers but also employees, shareholders, and society as a whole. It focuses on creating value for all stakeholders through the company's marketing efforts. Option B is incorrect as the strategic concept of marketing emphasizes a customer-centric rather than a product-centric focus. Option C is incorrect as the strategic concept of marketing is based on a customer-centric paradigm rather than a company-centric one. Option D is incorrect as the strategic concept of marketing considers the impact of marketing activities on both consumers and their societies.

Which of the Following Statements Is True About the Strategic