A company that sees only the similarities between the domestic and the world market is said to have a(n) ________ orientation.
A) regiocentric
B) ethnocentric
C) concentric
D) polycentric

Question

Quizplus · Accepted Answer

An ethnocentric orientation is when a company sees only the similarities between the domestic and world market, assuming that customers globally have similar needs and wants to those in their home country.

A Company That Sees Only the Similarities Between the Domestic