The subject line of a sales message should typically contain sensational words.

Question

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A sales message subject line should grab the reader's attention, but it should not be misleading or contain false claims. Sensational words may come across as untrustworthy or clickbait, leading to a lower open rate and less effective communication. The subject line should accurately convey the content of the message and entice the reader to open it.

The Subject Line of a Sales Message Should Typically Contain