Which of the following is true about emotional appeals?
A) Emotional appeals are best suited for selling rational products.
B) Aristotle had categorized emotional appeal as logos.
C) Emotional appeals are typically based on our senses.
D) It is best to avoid using the emotional appeal when advertising products that do not perform any discernible practical function.
E) Emotional appeals are mainly based on logic.

Question

Quizplus · Accepted Answer

Emotional appeals are typically grounded in sensory experiences, such as taste, touch, and sight. They attempt to create an emotional connection with the audience by evoking feelings or memories associated with those experiences.

Which of the Following Is True About Emotional Appeals