Which of the following is true about the scenario painting technique used in advertisements?
A) It focuses on the we-viewpoint rather than the you-viewpoint.
B) It puts the reader in a simulated context that brings out a product's appeal.
C) It restricts the use of character-based appeal in advertisements.
D) It discourages the use of common-ground persuasion techniques.
E) It is an outdated technique and is no longer used by advertisers.

Question

Quizplus · Accepted Answer

The scenario painting technique used in advertisements puts the reader in a simulated context that brings out a product's appeal. It creates a visual image of how the product can be used and enjoyed, making it more attractive to potential customers. This technique is still widely used in advertising.

Which of the Following Is True About the Scenario Painting