Messages for goods and services that do not perform any discernible function will most likely:
A) have an emotional appeal.
B) have a logical appeal.
C) have a rational appeal.
D) avoid using pathos to attract consumers.
E) use logos to attract consumers.

Question

Quizplus · Accepted Answer

When a good or service does not have any discernible function, it is difficult to make a logical or rational appeal. Therefore, the most effective approach would be to use an emotional appeal to attract consumers.

Messages for Goods and Services That Do Not Perform Any