_____ predominate in messages for goods and services that do not perform any discernible rational function and are based on our senses.
A) Emotional appeals
B) Logical appeals
C) Practical appeals
D) Rational appeals
E) Feature-based appeals

Question

Quizplus · Accepted Answer

Messages for goods and services that appeal to our senses are primarily emotional in nature, as they try to evoke feelings and emotions in consumers rather than appealing to their logic or practicality.

_____ Predominate in Messages for Goods and Services That Do