The first step in writing a sales message is to:
A) choose the appropriate medium of transmission.
B) make a careful study of the product or service.
C) choose the most persuasive channel for the message.
D) determine the central appeal for the message.
E) determine the makeup of the mailing.

Question

Quizplus · Accepted Answer

Before crafting a sales message, it is important to have a thorough understanding of the product or service being sold. This includes its features, benefits, target audience, and competition. Without this knowledge, it would be difficult to create an effective and persuasive message.

The First Step in Writing a Sales Message Is To