Statements urging the readers to take action are best avoided in sales messages as they tend to be harsh and serve no purpose.
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Q8: As sales writers have so many persuasive
Q9: In the context of soliciting proposals, RFP
Q10: Sales messages are highly susceptible to the
Q11: The best organizational pattern for a persuasive
Q12: The main difference between reports and proposals
Q14: Due to the need for objectivity, the
Q15: Over the years, sales writers have developed
Q16: One of the most widely disseminated forms
Q17: One of the goals of the opening
Q18: The subject line of a sales message
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