In the _______________ phase of a customer relationship, a business relies on CRM software tools and databases to proactively identify and reward its most loyal and profitable customers via targeted marketing programs.
A) acquire
B) enhance
C) retain
D) all of the choices are correct.

Question

Quizplus · Accepted Answer

The phase where a business relies on CRM software tools and databases to proactively identify and reward its most loyal and profitable customers via targeted marketing programs is the retention phase. The goal is to keep these customers coming back, which is why the business uses such targeted strategies. The other phases (acquire and enhance) are focused on different aspects of the customer relationship.

In the _______________ Phase of a Customer Relationship, a Business