In addition to the five basic competitive strategies, the text describes several key strategies implemented with information technology. Which of the following is not one of those strategies?
A) Locking in customers
B) Building switching costs
C) Creating alliances
D) Raising barriers to entry

Question

Quizplus · Accepted Answer

Creating alliances is not one of the key strategies implemented with information technology listed in the text. The other options, locking in customers, building switching costs, and raising barriers to entry are all strategies that can be implemented with the use of information technology.

In Addition to the Five Basic Competitive Strategies, the Text