When a firm develops ways to differentiate their products and services from their competitors', it is pursuing a _______________ strategy.
A) differentiation
B) alliance
C) innovation
D) marketing

Question

Quizplus · Accepted Answer

Pursuing a differentiation strategy means that the firm is focusing on developing products and services that set them apart from their competitors. This can include unique features, higher quality, exceptional customer service, or other aspects that distinguish the firm's offerings from others in the market.

When a Firm Develops Ways to Differentiate Their Products and Services