Which of the following is the most important enabler of the 360-degree view of the customer across an organization?
A) the organization's database
B) the organization's data warehouse
C) the organization's CRM systems
D) the organization's collaborative CRM systems
E) the organization's analytical CRM systems
Correct Answer:
Verified
Q52: _ systems support the front-office business processes
Q53: A check-in kiosk at the airport would
Q54: _ creates statistical models of customer behavior
Q55: _ is the component of an operational
Q56: _ is a sales strategy where the
Q58: In _, company representatives use multiple communication
Q59: _ is a CRM system that is
Q60: _ includes those areas where customers directly
Q61: Interorganizational information systems result in all of
Q62: _ involve money transfers, payments, credit card
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