_____ systems support the front-office business processes which directly interact with customers.
A) CRM
B) Collaborative CRM
C) Operational CRM
D) Analytical CRM
E) Transactional CRM

Question

Quizplus · Accepted Answer

Operational CRM systems are designed to support the front-office business processes, such as sales automation, marketing automation, and customer service automation, which directly interact with customers. The other options (A, B, D, and E) may support customer-related processes or interactions, but they are not specifically designed for the front-office business processes.

_____ Systems Support the Front-Office Business Processes Which Directly Interact