AT&T sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:
A) up-selling
B) cross-selling
C) bundling
D) customer relationship management
E) customer intimacy

Question

Quizplus · Accepted Answer

Bundling is the process of offering several products or services for sale as a combined package. AT&T is offering several services together (local and long-distance service, voice mail service, caller ID, and DSL) for a typically lower price than if the customer were to purchase the services separately.

AT&T Sells Telephone Services That Include Local and Long-Distance Service