Question 1

Who was the British AI pioneer responsible for proposing a test for determining if machines could think?
A)Alan Turing
B)John McCarthy
C)Allen Nevell
D)Herbert Simon

Accepted Answer

Alan Turing is the British AI pioneer who proposed the Turing Test, a method for determining if a machine can exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human.

Question 2

Artificial intelligence is a science and technology based on:
A)Computer science
B)Biology and psychology
C)Linguistics and mathematics
D)All of the choices are correct.

Accepted Answer

Artificial Intelligence (AI) is a field that combines various disciplines such as computer science, mathematics, linguistics, psychology, and biology to create intelligent machines that can perform tasks that typically require human intelligence, such as speech recognition, decision-making, and problem-solving. Therefore, all the choices A, B, and C are correct.

Question 3

What type of analysis should be used to respond to the statement,"Let's cut advertising by $1000 repeatedly so we can see its relationship to sales"?
A)Goal-seeking
B)Optimization
C)Sensitivity
D)What-if

Accepted Answer

The answer of What type of analysis should be used...

Question 4

__________ analysis involves making repeated changes to selected variables until a chosen variable reaches a target value.
A)What-if
B)Sensitivity
C)Goal-seeking
D)Optimization

Accepted Answer

Goal-seeking analysis involves changing variables until a specific target value is achieved. What-if analysis involves changing variables to explore the impact on other variables, sensitivity analysis involves examining how changes in one variable affect others, and optimization involves finding the best solution among different alternatives.

Question 5

Many companies are using GIS technology along with global positioning system devices to do all of the following except:
A)Map customer traffic patterns within each store
B)Choose new retail store locations
C)Optimize distribution routes
D)Analyze the demographics of their target audiences

Accepted Answer

Mapping customer traffic patterns within each store may not require the use of GPS devices as it can be done through other methods such as video surveillance or tracking customer movements through Wi-Fi signals.

Question 6

Using a decision support system involves all of the following types of analytical modeling activities except _______________ analysis.
A)sensitivity
B)exception
C)what-if
D)goal-seeking

Accepted Answer

Exception analysis is not a type of analytical modeling activity commonly used in decision support systems. Sensitivity analysis involves testing the impact of changing variables on outcomes, what-if analysis allows users to explore different scenarios, and goal-seeking involves finding the input values required to achieve a specific outcome.

Question 7

According to the text,an enterprise knowledge portal has all of the following except:
A)Personalized views of news and data
B)Desktop publishing tools
C)Collaboration tools
D)Community work areas

Accepted Answer

The text lists personalized views of news and data, collaboration tools, and community work areas as features of an enterprise knowledge portal, but does not mention desktop publishing tools.

Question 8

According to the Real World case,all of the following statements about the new generation of AI-based decision support systems are true except:
A)They are easier to create and manage than earlier systens
B)They do not require human intervention to identify problems or initiate analysis
C)They are designed to wait on expert or manager authorization before taking action
D)They are typically triggered without human intervention

Accepted Answer

The new generation of AI-based decision support systems is designed to operate autonomously and does not necessarily wait for expert or manager authorization before taking action.

Question 9

Which one of the following should be used to answer the question,"What would happen to sales if we cut advertising by 25 percent?"
A)Goal-seeking
B)Optimization
C)Sensitivity
D)What-if

Accepted Answer

The best tool to answer the question of "what-if" is the what-if analysis. This tool allows users to explore various scenarios by changing one or more input variables and observing the resulting outputs. In this case, we can use what-if analysis to see what would happen to sales if advertising is cut by 25 percent. This will allow us to make informed decisions about the impact of such a change on the business.

Question 10

A(n)_______________ is a Web-based interface and integration of MIS,DSS,EIS,and other technologies that gives all intranet users and selected extranet users access to a variety of internal and external business applications and services.
A)Enterprise Resource System
B)Enterprise Information Portal
C)Executive Information System
D)Collaborative Information System

Accepted Answer

An Enterprise Information Portal (EIP) is a web-based system that integrates various technologies such as MIS, DSS, EIS, and other applications to provide users access to internal and external business services. The other options are not the most appropriate in this context. An Enterprise Resource System (A) typically refers to a software system that manages business processes such as accounting, inventory, and procurement. An Executive Information System (C) is a type of decision support system that provides senior executives with access to relevant information for strategic decision-making. A Collaborative Information System (D) is a system that allows individuals to work together on a common goal or project.

Question 11

The purpose of _______________ is to determine what products customers purchase together with other products.
A)a regression decision tree
B)neural networks
C)cluster detection
D)market basket analysis

Accepted Answer

Market basket analysis is specifically designed to figure out which products customers frequently purchase together with other products. This is often used by retailers to determine which products should be placed next to each other on shelves, as well as for targeted marketing and cross-selling purposes. A regression decision tree and neural networks are both prediction algorithms and not specifically designed for market basket analysis. Cluster detection is a general term and not specific to determining product associations.

Question 12

AI applications can be grouped under all of the following areas except:
A)Cognitive science
B)Robotics
C)Natural interfaces
D)Linquistics

Accepted Answer

AI applications can be grouped under Cognitive science, Robotics, and Natural interfaces, but not Linguistics. While linguistic applications may be a subset of cognitive science, it is not one of the broad areas typically used to categorize AI.

Question 13

Internal enterprise information portal applications typically include access to all of the following except:
A)E-mail and project websites
B)Human resources Web self-services
C)Internet news services
D)Corporate databases

Accepted Answer

Internal enterprise information portal applications typically include access to e-mail and project websites, human resources Web self-services, and corporate databases. However, they typically do not include access to external Internet news services as these are not directly related to internal enterprise operations.

Question 14

With _______________,data about sales offices can be rolled up to the district level,and district-level data can be rolled up to provide a regional-level perspective.
A)consolidation
B)drill-down
C)filtration
D)slicing and dicing

Accepted Answer

Consolidation refers to the process of combining data at different levels of a hierarchy, such as rolling up data from the sales office level to the district level and then to the regional level. Drill-down refers to the process of breaking down aggregated data into more detailed data, so it is the opposite of consolidation. Filtration involves selecting or excluding specific data points based on certain criteria, and slicing and dicing involves manipulating data to view it from different perspectives, but neither of these options is directly related to combining data at different levels of a hierarchy.

Question 15

By targeting customers who are already known to be likely buyers,the effectiveness of a given marketing effort is significantly increased-if the marketing takes the form of _______________.
A)in-store displays
B)catalogs
C)a direct offer
D)The form of the marketing does not matter.

Accepted Answer

The answer of By targeting customers who are already known...

Question 16

Online analytical processes involve all of the following analytical operations except:
A)Consolidation
B)Filtration
C)Drill-down
D)Slicing and dicing

Accepted Answer

Online analytical processes (OLAP) involve consolidation, drill-down, slicing and dicing of data to analyze it from different perspectives. Filtration is not a part of OLAP operations as it deals with removing unwanted data or noise from the dataset.

Question 17

Which of the following is an example of an unstructured data source?
A)ERP database
B)CRM database
C)Other databases
D)E-mail

Accepted Answer

E-mail is an example of unstructured data source as it contains text information in a free-form format, which makes it difficult to organize and process using traditional data management techniques. In contrast, ERP database and CRM database are examples of structured data sources that store data in a pre-defined format, making it easier to analyze and manage. "Other databases" is too vague to determine whether they are structured or unstructured.

Question 18

Decision support in business is changing,driven by all of the following except:
A)Changing corporate spending patterns
B)Rapid developments in end user computing and networking
C)Internet and Web technologies
D)Web-enabled business applications

Accepted Answer

The other choices (B, C, and D) all involve technological advancements and developments that are driving changes in decision support in business. However, changing corporate spending patterns are not directly related to the technological changes affecting decision support.

Question 19

Which of the following is one of the most common and useful types of data mining for marketing?
A)Goal seeking analysis
B)Market basket analysis
C)Optimization analysis
D)Sensitivity analysis

Accepted Answer

Market basket analysis is one of the most common and useful types of data mining for marketing. It involves analyzing customer transactions to identify patterns and relationships between products or services, which can then be used to develop targeted marketing strategies and promotions. This type of analysis is particularly useful for businesses with a large product or service offering, such as retailers or ecommerce websites.

Question 20

According to the textbook case,the Boston Celtics management is using a data analytics tool to monitor:
A)parking availability according to vehicle size.
B)food and beverage sales according to seat location.
C)ticket sales according to seat location,and set ticket prices.
D)None of the choices are correct.

Accepted Answer

The textbook case states that the Boston Celtics management is using a data analytics tool to monitor ticket sales according to seat location and set ticket prices. They are not monitoring parking availability or food and beverage sales according to seat location. Therefore, the best choice is C.

Quiz 9: Customer Relationship Management and Business Intelligence

Who was the British AI pioneer responsible for proposing a test for determining if machines could think?

Artificial intelligence is a science and technology based on:

What type of analysis should be used to respond to the statement,"Let's cut advertising by $1000 repeatedly so we can see its relationship to sales"?

__________ analysis involves making repeated changes to selected variables until a chosen variable reaches a target value.

Many companies are using GIS technology along with global positioning system devices to do all of the following except:

Using a decision support system involves all of the following types of analytical modeling activities except _______________ analysis.

According to the text,an enterprise knowledge portal has all of the following except:

According to the Real World case,all of the following statements about the new generation of AI-based decision support systems are true except:

Which one of the following should be used to answer the question,"What would happen to sales if we cut advertising by 25 percent?"

A(n) _______________ is a Web-based interface and integration of MIS,DSS,EIS,and other technologies that gives all intranet users and selected extranet users access to a variety of internal and external business applications and services.

The purpose of _______________ is to determine what products customers purchase together with other products.

AI applications can be grouped under all of the following areas except:

Internal enterprise information portal applications typically include access to all of the following except:

With _______________,data about sales offices can be rolled up to the district level,and district-level data can be rolled up to provide a regional-level perspective.

By targeting customers who are already known to be likely buyers,the effectiveness of a given marketing effort is significantly increased-if the marketing takes the form of _______________.

Online analytical processes involve all of the following analytical operations except:

Which of the following is an example of an unstructured data source?

Decision support in business is changing,driven by all of the following except:

Which of the following is one of the most common and useful types of data mining for marketing?

According to the textbook case,the Boston Celtics management is using a data analytics tool to monitor: