What does the social desirability bias and implicit attitudes have in common?

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Both social desirability bias and implicit attitudes contribute to the misrepresentation of our true attitudes. Social desirability bias refers to the tendency to answer questions in a way that presents oneself in the best possible light, which may not reflect one's true attitudes. Similarly, implicit attitudes are unconscious and automatic evaluations of people, groups, or objects that can differ from our explicit (conscious) attitudes, and therefore may not accurately represent our true beliefs or feelings.

What Does the Social Desirability Bias and Implicit Attitudes Have