Which of the following products is most likely to be marketed using the central route to persuasion?

Name: Which of the following products is most likely to be marketed using the central route to persuasion?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cars are a high involvement product and require more cognitive processing and consideration. Therefore, they are more likely to be marketed using the central route to persuasion, which involves a lot of information processing and logical evaluation of the product features and benefits.

Which of the Following Products Is Most Likely to Be