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What Is the Difference Between the Central Route and the Peripheral

Question 95

Multiple Choice

What is the difference between the central route and the peripheral routes to persuasion?


A) The peripheral route is likely to cause behaviour change much faster than the central route.
B) The central route is likely to influence decisions much longer than the peripheral route.
C) The central route is more likely influenced by the humour of the message than the peripheral route.
D) The peripheral route is achieved by the door-in-the-face technique while the central route is achieved by the foot-in-the-door technique.

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